DO
Use Tangerine (#F6821F) in every layout — even a small hit anchors the brand
Pair orange generously with white space to create Cloudflare's bold, simple impression
Use Inter as the only typeface for all brand communications
Apply the Eyebrow style (all caps, 600, +5% tracking) to introduce section topics
Use the Dawn gradient (Ruby → Tangerine → Mango) on hero and marketing backgrounds
DON'T
Use secondary colors (Lemon, Blueberry, Raspberry) as primary graphics or button fills
Use black as a background color — reserved for type only
Stretch, recolor, or modify the cloud logomark shape or proportions
Use any typeface other than Inter for brand communications
Use orange text on white for small body copy — contrast is insufficient at small sizes