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Build systems to grow revenue

The all-in-one platform GTM engineers build on — pull in accounts, enrich every row from 100+ providers, and run outbound.

Colors
Brand · cream, black & the clay palette
Surfaces · light-first (warm cream)
Text
Functional signals · enrichment status, not brand
Typography
Roobert / 600
Display · UI · 54px
Build systems to grow revenue
Roobert
Canela / 400 italic
Editorial serif · 34px
every account in your market
Canela
Roobert / 400
UI · body · 15px
Enrich every row from 100+ providers with a waterfall.
Roobert
Space Mono / 400
Data · meta · 12px
datagma ✓ sarah@vercel.com · 1 credit
Space Mono
Signature · Enrichment waterfall
Target Accounts
Credits 0
CompanyEmployeesIndustry Work Email waterfall · 5
Run logidle
Press Run enrichment — each row's email is filled by a provider waterfall.
Waterfall
Providers tried in order appear here —
only the first hit spends a credit.
Press Run enrichment. For each account, Clay tries data providers in sequence until one returns the email (✗ ✗ ✓) — spending a credit only on the hit. Retool exhausts all five. Deterministic.
Components
Buttons
Data providers
Prospeo Hunter.io Datagma Apollo
Add column / formula
Radius
14 card
10 btn
0 cell
pill
Guardrails
Do
Anchor on a warm cream canvas with crisp black UI — color brings the joy.
Bring in the clay palette (blue, orange, pink, green, yellow, red) for illustration & category color.
Set UI & tables in Roobert; use Canela serif only for large editorial lines.
Make the enrichment waterfall legible — providers in order, ✓/✗, credits only on hits.
Keep the rainbow-arch logo and soft, tactile claymation style.
Don't
Reduce Clay to one flat accent — it's cream + black + a playful multi-color clay world.
Set dense tables or body in Canela — the serif is editorial display only.
Use hard, flat drop shadows on the clay art — it's sculpted and soft.
Present enrichment as a single API call — the point is the waterfall.
Make the palette neon or garish — warm, matte, clay-like tones.